In order to be able to better develop under the new normal, various enterprises in the construction machinery industry are actively responding and have gone out of the country to deploy overseas markets, and postmarket services have been expanded through R&D extensions to the core components and business models. For example, XGMA products have now been sold to more than 50 overseas countries and regions, and have more than 30 offices and distributors overseas; Sany Heavy Industry has several overseas R&D and manufacturing bases in the United States, Germany, India, and Brazil. The business covers more than 100 countries and regions in the world.
It is reported that substantial progress has been made in the internationalization of the construction machinery industry, and the quality of global service has increased substantially. According to statistics from the China Construction Machinery Industry Association, in 2015 exports were nearly twice as much as US$ 10.34 billion in 2010, and exported to more than 200 countries and regions in the world. Eleven engineering machinery companies have entered the top 50 of the world's engineering machinery. China has become one of the countries with the most complete categories of construction machinery products and product varieties in the world.
Problems and Turning
However, China's construction machinery companies must really develop competitive products and push them to the market. They must also be upgraded. In particular, they must vigorously strengthen the development capabilities of key core components. The components and products needed for high-end production in China's manufacturing industry rely on Imports, domestic production is still dominated by low-end products, and the demand for high-end smart equipment is limited, which slows down the development of smart manufacturing to some extent. The Chinese equipment manufacturing industry has a long way to go to achieve intelligent manufacturing and product intelligence. Moreover, in the process of going abroad, Chinese enterprises will encounter various difficulties. To truly realize the internationalization path, Chinese construction machinery companies must increase the research and development of new products and new technologies and improve post-market services. With the increase of environmental protection and foreign restrictions on imports, it has intensified the difficulty of operating domestic construction machinery companies. According to the provisions of GB 20891-2014, starting from April 1, 2016, the sales of construction machinery equipped with a National II diesel engine will be stopped and new emission standards will be implemented. In order to truly realize the path of internationalization, Chinese construction machinery companies must increase their research and development of new products and technologies. At the same time, post-market services cannot be ignored. In order to be able to develop better under the new normal, companies including Liugong, Xugong, Sanyi, Zoomlion and others are actively responding, such as going overseas to deploy overseas markets, and are making in-depth adjustments. It is through research and development extended to the core components or through the adjustment of business models to increase post-market services.
After the active development of the market, the layout continues to advance
The low-level operation of the construction machinery market will cause the entire industry to reshuffle in a new round. This is not only reflected in the manufacturers and supplier companies, but also the downstream industry chain will undergo tremendous changes, especially as the type of end- Changes have taken place. For example, small self-employed households will gradually be eliminated from the market as the market structure is adjusted, and leasing companies are growing at a rate of over 20% per year. The demand for construction machinery from the complete machine to accessories, from manufacturing to service is also undergoing great changes